SEO Starter Guide

You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. Last but not least, make sure the physical location of the server is as close to your target audience as possible (e.g. if you target the US market, don’t have a server located in Germany). But there’s one particular mobile SEO factor that you should pay close attention to this link https://chrispalmermarketing.com/seo

It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner. Search engine optimization focuses only on organic search results and does not include PPC optimization. The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. Knowing how search engines work and the attributes they’re looking for when ranking content is crucial when trying to create content that ranks.

This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages. If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Use HTML image elements to embed images in your content. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam.

That’s because 80 percent of consumers (and 71 percent of business-to-business clients) start their search for products online. When it comes to search, however, 75 percent of users stick to the first page of results. For example, if your company provides roofing services, then you’d want to appear in search results about hiring a roofing team. In comparison, white-hat tactics allow your company’s website to rank in relevant search results.

Now let me provide you with some actionable steps you can take to improve your link profile and ensure you’re getting the most link juice from your efforts. Some of these sites may charge you to guest post on their site in exchange for a link. Google doesn’t like this because it becomes easy for those with a big bank to game the system.